DMS to launch a new premium makeup brand at the Olympia Beauty Show

(01/09/2010)

DMS Ltd the specialist French Organic cosmetics distributor will launch a new premium makeup brand at the Olympia Beauty Show in September.

SLA, a French premium brand makeup with more than 850 references, offers 6 significant assets to its customers and its retail partners. In addition, it is the only brand to offer a full collection that is certified through recognised international standards Ecocert & Cosmebio as truly organic.

Micronised Minerals - a unique process that reduces the size and shape of minerals to about a tenth of usual mineral size providing for less product on the skin with greater comfort for clients and longer lasting use.

Pigmentation - SLA uses a high pigmentation level in the order of 45%, significantly higher than most brands, again leading to less product use and more comfortable feeling for the consumer.

Bio-Collection - a great range of makeup that is organic and certified for its quality and efficacy through Ecocert & Cosmebio and provides for added benefits of skincare with moisturizers and other organic skin care ingredients.

Natural-Collection - extending the Bio Collection with a superb range of natural cosmetics, in many cases the content is already organic and as packaging changes will join the Bio collection.

Pro-Collection - A specific collection that uses the foundation of SLA experience in professional market of stage and TV and completes the full range.

Professional Training - With its own Academy's in several territories training makeup artists and offering consumer experience and guidance our aim is to build the professional standards for our partners and professionals.

Related categories:  Makeup for eyes   Makeup for face   Organic makeup