Beauty without Cruelty launches parabens free waterproof mascara

(24/05/2010)

Whether you need to boost the texture of skinny, brittle lashes or like the dramatic effect of Cheryl Cole’s gorgeous sweepers, Beauty without Cruelty has a mascara that will work the magic for you, including the first ever parabens free waterproof mascara that conditions as it colours. Just choose the one that suits you best:

For long lasting, waterproof colour try New Waterproof Mascara, parabens free so it’s suitable for even the most sensitive eyes, it’s made with a combination of natural and organic ingredients for perfectly even colour and long lasting wear. Available in Black and Cocoa. (£7.49)

Boost straight and skinny lashes using New Full Volume Mascara, the lash thickening formula adds instant weight and conditioning shine to lashes but won’t clump or flake. Available in Black and Cocoa. (£6.99)

Lengthen, thicken and add a lush glossy sheen to all lashes with New Ultimate Mascara. It’s formulated with organically grown Japanese fruit wax to help keep lashes soft and supple, use two coats for maximum impact. Available in Black and Walnut. (£8.99).

All Beauty without Cruelty mascaras are formulated with all natural ingredients, are animal and vegan friendly plus fragrance free.

Related categories:  Beauty products for eyes   Makeup for eyes   Natural ingredients