Jane Iredale make-up products recommended as effective UV sunscreens

(26/03/2010)

According to The Skin Cancer Foundation, products that contain sunscreen with a Sun Protection Factor (SPF) of 15 or more should be applied daily for prevention against harmful UV rays. The Seal of Recommendation from The Skin Cancer Foundation has become the respected standard for ensuring the safety and efficacy of ultraviolet (UV) protection products.

Five of Jane Iredale make-up products have been recommended as effective UV sunscreens, receiving the Seal of Recommendation from The Skin Cancer Foundation. The five jane iredale products that will wear the Seal include Amazing Base, PurePressed Base, Dream Tint, LipDrink and Powder-Me SPF in Tanned and Translucent. These products, which range from SPF of 15 to 30, are now recommended by The Skin Cancer Foundation as effective aids in the prevention of sun-induced damage to the skin, including sunburn and possibly premature ageing.

The Skin Cancer Foundation Seal of Recommendation has set the criteria for effective UV protection for more than 30 years. Products were evaluated by the Foundation’s Photobiology Committee, composed of leading U.S. dermatologists who are experts on how the sun interacts with the skin. Secondly, each product underwent testing for safety and efficacy standards, including an SPF of 15 or greater, validation of the SPF number by testing on 20 people, acceptable test results for phototoxic reactions and contact irritation, and substantiation for any claims that a sunscreen is water- or sweat-resistant.

“About 90 per cent of non-melanoma skin cancers are associated with exposure to UV rays, so we are thrilled to receive The Skin Cancer Foundation Seal of Recommendation in an effort to help spread awareness on preventable measures against this deadly disease,” says Jane Iredale, President and Founder of Iredale Mineral Cosmetics. “We are not only committed to developing quality products to enhance colour, but also the overall health of the skin – including skin cancer prevention.”

PurePressed Base & Amazing Base Made with the highest grade of micronized minerals, PurePressed Base is a pressed mineral foundation that provides superior yet weightless coverage with unsurpassed skin care benefits. Amazing Base is a loose mineral foundation that provides a natural barrier to the sun’s harmful rays, with a very water resistant SPF of 20. It’s your skin, only better!
• Contains no talc, oil, FD&C dyes, parabens, synthetic preservatives or fragrance.
• Non-comedogenic.
• Minerals titanium dioxide and zinc oxide are naturally anti-inflammatory, helping to calm
• inflammation.
• Extracts of sea minerals soothe and nourish the skin and also aid in hydration.
• Micronized minerals provide very water resistant, broad spectrum, chemical-free sun protection of SPF 20.
• Minerals naturally diffuse light to create a luminous, smooth appearance.

Dream Tint SPF 15 is an oil-free tinted moisturiser.
• Sea lipids help to improve skin’s elasticity and prevent trans-epidermal water loss.
• Titanium dioxide calms and soothes inflammation and provides instant broad spectrum sun protection of SPF 15.
• Boron nitride creates a soft-focus effect to minimise the appearance of fine lines and enlarged pores.

LipDrink is a colorless, moisturising, protective lip balm in a base of macadamia nut oil.
• Edible zinc oxide provides an SPF 15 and broad spectrum sunscreen.
• Combines a variety of waxes and oils – some with small molecules in order to penetrate, moisturise and condition the delicate lip membranes, and some with larger molecules to provide a protective shield by lying on the surface.
• Contains the antioxidants green tea extract, and vitamins E and C.
• The flavour is a mixture of lemon and orange oils.
• Feels moister on the lips than a traditional lip balm.
Powder-Me SPF (in Tanned and Translucent) is an all-over face and body powder that helps protect against both UVB and UVA rays with an SPF 30 and a very water-resistant rating.

Physical, not chemical, sun protection that works instantly so you can brush on and head straight for the sun
Powder-Me SPF is packaged in an innovative dispenser for quick and even coverage
Applicator has a mirror for easy, fault-proof application
Formulated with active ingredients like titanium dioxide and a unique clay that contains minerals to nourish and calm the skin
Completely free of contaminants and atmospheric pollutants
The all natural ingredients are safe to use on children
Translucent – no appearance on the skin
Tanned - a golden bronze

Related categories:  Makeup for face   Makeup for lips   Sun protection and self tanner