Maesa designs an exclusive range of solar products for the By U brand

(27/04/2009)

The Maesa group has launched a new range of solar products "By U" with Système U. Maesa beauty engineers have designed an exclusive range of solar products for the By U brand, which will add ray of sunlight to the solar range without a shadow of a doubt.

The line includes 18 references to cover all market segments and ensure the right protection for the entire family. The range includes sun protection, after-sun and self-tanning lotions.

The range also caters for all segments in terms of textures and format to ensure ease-of-use, safety and enjoyment:
- Facial sun cream - IP30
- Evanescent cream sprays - IP20, IP30 and IP50+
- Luxury sun creams - IP10, IP20, IP30 and IP50+
- Fun colour sun sprays for kids - IP30 colour and IP50+ colour
- Glossy tanning oil - IP6
- Moisturising after-sun spray
- Replenishing after-sun gel
- Sensitive spot stick - IP30
- Gradual sun factor for facial skin and sensitive and non-sensitive skins
- Facial and body self-tanning cream

“The range was developed by expert formulators on the basis of highly technological formulas and satisfies the most demanding quality and safety requirements. This formula integrates new generation filters, UV Pearls, which remain on the skin surface to increase cutaneous tolerance, and two advanced agents playing complementary roles: Solarine III, a pure concentrate of vitamins and polyunsaturated fatty acids, optimises protection while Protectol has widely recognised calming properties. The formulas are certified paraben- and phenoxyethanol- free and are hypoallergenic” according to Sophie Zdyzkou, Research and Development manager for the Maesa group. Finally, careful attention was paid to the design of the perfumes used, which reflect desire and exotic locations in their own right.

The relaxed pebble-shaped packaging developed exclusively by Maesa sets the By U range up as one of the most selective brands on the solar market from the word go. The colour code reflects market standards while reinforcing the quality of the bottles. This creative design stands out from traditional solar products and highlights the By U brand. This inspiration is also reflected in the merchandising approach designed by Maesa which is based on the pebble format and colour codes of the range.

Prices range between 5.99 and 11.99 euros

Related categories:  Beauty products for body   Beauty products for face   Cosmetics manufacturing and packaging   Natural ingredients   Sun protection and self tanner