Organic at Heart silk sponges offer natural alternative to synthetic sponges

(09/05/2008)

Organic at Heart silk sponges offer a very natural, soft, durable and hygienic alternative to synthetic sponges or traditional cloth flannels. They are particularly ideal for babies and anyone with sensitive skin. When dry they feel quite hard, but these highly absorbant sponges feel like velvet when wet.

As part of Organic at Heart’s new skincare launch, they have a beautiful ‘silk’ sponge harvested fresh from the clear waters of the Mediterranean sea. The sponges grow naturally and are a renewable source. Experienced divers harvest the sponges from depths of 40-45 metres. The greatest care is taken to protect the seabeds. The roots and stems of these sponges are left intact so that the sponges can regenerate themselves.

Unlike other sponges on the market which have been bleached heavily to give them their creamy yellow colour, Organic at Heart sponges are unbleached. They remain a dark brown colour (just as you would find them on the sea beds). Because they do not go through this harsh bleaching process they are stronger. Better for them, for you and for the environment!

These silk sponges form part of Organic at Heart’s mummy and baby range. All skincare products bear the UK Soil Association certification stamp - your guarantee that they contain natural, organic, traceable ingredients from the farm they were grown on to the shelf you purchase them from. All the ingredients and formulas and have been through rigorous testing. Organic at Heart products are TRULY healthy and organic – The UK Soil Association stamp says so.

The new range of certified organic and ethical lifestyle products has been designed to be multi functional and affordable, offering the customer ultimate quality, flexibility and great value for money. Organic at Heart for mother and baby launches in Waitrose on 26 May with a 25% introductory discount offer.

Other Products in the range include:
- Citrus & Ginger Bath and Shower gel for mum – warming and relaxing for aching muscles and great for any mum suffering with nausea.
- Rosehip, Rooibos and Frankincense Stretch Mark Cream – Rooibos, well known as a healthy tea, is a plant containing a powerhouse of nutrients and unique anti-oxidants, which along with our other ingredients in this luxurious cream, will help promote fantastic skin health and strength.
- Lavender, aloe and Rooibos Baby Hair and Bodywash – calming and soothing for baby skin, ideal to relax before bedtime
- Lavender, Rooibos and Shea Butter Top to Toe Baby Salve – multi-purpose balm which can be used as a protective and soothing nappy balm, dry skin and/or cradle cap salve and massage cream.
- Lavender and Aloe Vera On the Go Baby Cleansing Spray – safe to use on baby skin, ideal to clean grubby surfaces when out and about and perfect as a refreshing spritzer to use during labour and after birth as a facial toner.

Available in July – bath and body products include a fantastic new Jatamansi bath soak and body lotion (Jatamansi is an oil grown in the Himalayas renowned for its anti-anxiety properties - the ultimate stress buster) a reviving Grapefruit and Rosemary exfoliating shower gel and a citrus ginger luxury body cream.

Available in August is the Organic at Heart’s ‘around the house’ range - Orange and Clove Washing Up liquid, real lemon juice and lemongrass Multi Surface Cleaner and peppermint Cream and beautiful vegetable candles made with 100% pure organic oils.

All products In the Organic at Heart range will retail between £4.00 - £7.00

Related categories:  Bath and shower products   Natural ingredients