Latest news for Beauty Without Cruelty bwc 
BWC's parabens-free waterproof mascara conditions as it colours(03/05/2011)
Beauty without Cruelty has mascara that will work the magic for you, including the first ever parabens free waterproof mascara that conditions as it colours. Whether you need to boost the texture of skinny, brittle lashes or like the dramatic effect of Cheryl Cole’s gorgeous sweepers, just choose the one that suits you best: For long lasting, waterproof colour try New Waterproof Mascara, parabens free so it’s suitable for even the most se... [more]
Beauty Without Cruelty offers a natural alternative to preservative and chemical based beauty products(20/04/2011)
Beauty Without Cruelty (bwc) was launched in 1963 when Lady Muriel Dowding felt compelled to work with leading chemist Kathleen Long to create a range of colour cosmetics based on cruelty free ingredients. Now in its 47th year, still at the forefront of ingredient consciousness, it is a recognised leader in offering a genuine natural alternative to preservative and chemical based beauty products whilst maintaining performance. The bwc unique f... [more]
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